"Leading local media will discuss how they are adapting to online trends like social media and mobile marketing."
(Registration Closed- but you can register at the door. )
On Nov. 16, AZIMA event attendees will learn how local news sites are adapting and leading in a constantly changing environment. Digital leaders from azcentral.com, KTAR.com, and KNXV/15 will discuss how they are adapting to online trends like social media and mobile marketing. Additionally, they will discuss how they are leveraging their traditional roots to remain relevant in a 24 hours news cycle.
Panelists
Mike Coleman, VP Digital Media for azcentral.com
Russ Hill is the VP Product Development for KTAR.com.
Joe Hengemuehler, News Director at KNXV/15
The event will be moderated by Tim McGuire, Frank Russell Chair of Journalism at ASU’s Walter Cronkite School of Journalism and Mass Communication.
Additionally, this event features a unique opportunity for local businesses to get involved and do something great for the community while gaining exposure for their company. AZIMA is currently seeking Giving Back sponsors who are willing to donate $5 per attendee at the event. One local company has already gotten on board. Thanks to Iaquire!
All proceeds will be donated to 4 charities that the panelists and moderator have chosen. Chosen charities Include: • Southwest Autism Research and Resource Center • Arizona Animal Welfare League • Franciscan Renewal Center in Scottsdale • Alzheimer’s Association (Arizona Chapter)
Are you interested in doing something great for your community while receiving exposure for your company? Check out the event sponsorship opportunity that is available now!
October 5th Webinar: Yelp's Free Suite of Business Tools w/ Darnell Halloway
Yelp will be hosting a webinar for AZIMA on October 5th at 12:00a.m. This will be an opportunity for anyone interested in social media marketing to engage constructively with Yelp. Our website allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers. Simply put, it's word of mouth-- amplified. To help local business owners get the most out of their online presence.
Yelp offers a suite of free tools which allows business owners to:
Communicate with thier customers-- privately and publicly
Track how many people view their business page
Add photos, a detailed business description, up-to-date information, history, and specialties
Announce special offers and upcoming events
Recommend other businesses
The Speaker: Darnell Holloway is an Account Manager with Yelp.com. He works with small business owners, and marketing consultants on Yelp to provide more in-depth insight on how Yelp advertising works, and to make sure that they are getting the most out of the tools Yelp has to offer. Darnell started at Yelp HQ in San Francisco in May of 2009, and relocated to Arizona in January to help start up Yelp's new flagship office in Old Town Scottsdale. Prior to Yelp, Darnell worked in investment banking for two years as an associate at Thomas Weisel Partners based in San Francisco, CA. He is also a UC Davis alum.
We'll be doing an overview of the features in the Yelp business owner's account, as well as some brief updates on the site, and Q & A"
"Right on the heels of the August 24 Primary Jeremy Vaught (Republican) and Kevin Spidel (Democrat) will talk about how Social Media is being used in political campaigns."
Jeremy Vaught(@jeremyvaught) is the Web Strategist for John McCain's 2010 Senate campaign. As a recovering software developer, he has a long history of working with companies and organizations to help shape and implement their online strategies. These strategies range from simple blogging, Twitter, to providing a large presence in virtual worlds. Born in Alaska, raised there and in Nevada, he now calls Phoenix home where he regularly blogs on New Media.
Kevin Spidel (@kspidel) has made his career in political campaigns and international advocacy organizations. From running critical campaigns with Amnesty International to managing a national Presidential field program to launching a national political action committee, he has brought new media strategies to political and advocacy campaigns. Currently he is the Community Architect for GannettLocal, a startup backed by Gannett focused on localized SMB marketing both online and offline.
Time: 6:00p.m.-8:00p.m.
Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.
Student $25 (Enter " STUDENT" promo code)
Members $35 Enter " AZIMAMEMBER " promo code) Non- Members $45 At the door $55
Aug/17 Webinar: Relevant Content is King with Mike Corak
How to Improve Your Contents Relevance, and in turn your Marketing Results Through Search and Social Data Mining
Mike Corak is the VP of Strategy at Tallwave, a digital marketing consultancy based in Phoenix with offices in San Francisco and Los Angeles. Mike has over 13 years experience researching, strategically planning and managing successful digital marketing programs for a wide range of clients including work for a variety of the Fortune 500. An agency veteran, Mike has both executed tactics hands-on and managed entire agency digital departments in his career.
Mat Siltala (@Mat_Siltala) is a search engine optimization expert that has been running his own successful internet businesses since 1999. He is also an SEO Consultant that owns an Internet Marketing Firm, Dream Systems Media, and is an avid blogger. Mat Siltala's specialties include link building strategies, link baiting, social media marketing and optimization, and reputation management.
Time: 6:00p.m.-8:00p.m.
Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.
Student $25 ( Enter " STUDENT " promo code) <-- these registrations do not include drink ticket
Members $35 Enter "AZIMAMEMBER " promo code) Non- Members $45 At the door $55
Online Registration Closed
Seats are still available at the door. See you there!
"Some of the Valley’s most respected and recognized internet marketers will be providing insightful analysis and helpful tips and suggestions to Arizona business websites selected from submissions made via the AZIMA website."
In July, the Arizona Interactive Marketing Association will explore a new and exciting format, as top internet marketing professionals from throughout the Phoenix market will provide expert analysis, evaluation and critique of websites for small local businesses.
Some of the Valley’s most respected and recognized internet marketers will be providing insightful analysis and helpful tips and suggestions to Arizona business websites selected from submissions made via the AZIMA website.
The July AZIMA event, held on Tuesday, July 13th will feature panelists from the Valley’s celebrated internet marketing community performing an open review and analysis as well as providing companies with ideas and tactics to implement to increase traffic, generate sales leads, and ultimately, enhance the marketability of the reviewed websites.
Matt O’Brien – President, Mint Social (Social Media Marketing Expert)
Time: 6:00p.m.- 8:00p.m.
Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.
Submissions will were collected right here, from June 16- June 30th, at which time four websites were selected. To be eligible for selection, businesses must have been located in the metropolitan Phoenix market.
"Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade."
Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.
Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.
The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media's chief content officer,and has his own personal blog Daggle.
Time: 6:00p.m.- 8:00p.m.
Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.
Pricing:
Student $25 (Enter "STUDENT" promo code)
Members $35 (Enter "AZIMAMEMBER" promo code) Non- Members $45 At the door $55
Fionn will present a compelling case study where a brand was sabotaged and walk through the process the company had to take to repair their reputation. Tom and Clark will then explore the ethical and legal issues of reputation management in the unregulated world of online. The discussion will demonstrate how vulnerable a brand is in the digital space and what tactics are necessary to insulate it from detractors.
At the end of this session you will have a clear understanding of the implications of not proactively managing your brand in this volatile space. The panel will provide key takeaways in order to help you manage your company’s reputation in the constantly changing world of online.
Fionn Downhill, CEO of Elixir Interactive, founded the company in 2003 with little more than a passion for search and a desire to deliver results that were beyond expectation. More than seven years later, Fionn still has the same passion for search as evidenced by her involvement in the industry and advocacy of best practices. She served on the board of the Search Engine Marketing Professional Organization (SEMPO) and was a founding member the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is an accomplished speaker on the subject of search marketing and has spoken at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. She is a subject matter expert in Online Reputation Management and has been interviewed by the Wall Street Journal and Computer Weekly, as well as quoted in the book “Radically Transparent.”
Tom Biro, Vice President with Allison & Partners, brings his public relations and digital media expertise to the Pacific Northwest to build Allison & Partners’ presence in the region. Prior to joining the firm, Tom was Senior Director of Communications for MTV and MTV.com, where he led media relations for the network’s digital efforts, including coordination with strategic and development teams on the integration and use of social media tools. While at MTV, Tom also handled integrated marketing, ad sales, ratings, music, and business news for the company. Previously, he launched MWW Group’s Dialogue Media digital practice, where he developed social media campaigns for some of the world’s leading brands. He has also held public relations, advertising and marketing positions at Deutsche Telekom and American Express. Tom founded Weblogs, Inc. /AOL’s AdJab blog, has written for its Cinematical and TV Squad blogs, and edited a media-focused blog, The Media Drop, for more than four years. He graduated from Monmouth University and holds a degree in Business Administration with a Management Concentration.
Clark Porter, IP attorney with Osborn Maledon, focuses his practice on representing technology and other entrepreneurial clients, often in connection with the firm’s outside general counsel practice. He focuses a majority of his practice on intellectual property and technology-related matters such as licensing, distribution, and procurement, and representing companies in business transactions and corporate governance matters, including mergers and acquisitions, and private equity financing. Clark rejoined Osborn Maledon in 2006 after a five-year stint as Vice President and General Counsel of Cyclone Commerce, Inc. Before joining Cyclone, Clark’s practice included representation of most of the larger software companies headquartered in Arizona.
The OMS 23-City Tour kicks off in Phoenix on May 20. This is your chance to learn best practices and actionable strategies from the nation’s best online marketing professionals and practitioners. Connect with hundreds of your local marketing peers to learn, network and share ideas.
This session will be an exploration of Public Relations for all of us “non” PR types. Jeff will discuss tips and techniques for planning, implementation, overall management of a successful PR campaign in a way that is specifically designed for those of us who don’t typically delve into this practice.
TOPICS INCLUDE:
Planning and implementing a successful PR campaign
Finding your “angle” to capture the attention of the media and your customers
Writing a press release and effectively pitching your story
Fionn Downhill, CEO of Elixir Interactive, founded the company in 2003 with little more than a passion for search and a desire to deliver results that were beyond expectation. More than seven years later, Fionn still has the same passion for search as evidenced by her involvement in the industry and advocacy of best practices. She served on the board of the Search Engine Marketing Professional Organization (SEMPO) and was a founding member the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is an accomplished speaker on the subject of search marketing and has spoken at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. She is a subject matter expert in Online Reputation Management and has been interviewed by the Wall Street Journal and Computer Weekly, as well as quoted in the book “Radically Transparent.”
viously, he launched MWW Group’s Dialogue Media digital practice, where he developed social media campaigns for some of the world’s leading brands. He has also held public relations, advertising and marketing positions at Deutsche Telekom and American Express. Tom founded Weblogs, Inc. /AOL’s AdJab blog, has written for its Cinematical and TV Squad blogs, and edited a media-focused blog, The Media Drop, for more than four years. He graduated from Monmouth University and holds a degree in Business Administration with a Management Concentration.
